Privacy Policy

This Privacy Policy explains how analytics-link Ltd, which operates Data Science Infinity (“Data Science Infinity”, “DSI”, “we”, “us”, or “our”) collects, uses, stores, and protects personal information.

This policy applies to people who visit our website, join our mailing list, contact us, enquire about Data Science Infinity, enrol in our courses, use our student platform, or interact with us in any other way.

1. Who we are

Data Science Infinity is operated by analytics-link Ltd, a company registered in England and Wales.

For the purposes of data protection law, analytics-link Ltd is the data controller for the personal information we collect and use.

2. Information we collect

We may collect the following types of personal information:

• Contact details, such as your name and email address.
• Account and enrolment details, such as the course you enrol in, your student account information, course progress, and certification status.
• Payment and order information, such as purchase history, billing details, and transaction records. Payment card details are processed by our payment providers. We do not intentionally collect or store full payment card details ourselves.
• Messages and support requests, including emails, form submissions, student questions, project feedback requests, and other communications.
• Marketing preferences, such as whether you have subscribed to emails or opted out.
• Website and technical data, such as IP address, browser type, device information, pages visited, referral source, and cookie or tracking information.
• Survey, testimonial, or feedback information, where you choose to provide it.

3. How we collect information

We collect information when you:

• Visit our website.
• Fill in a form.
• Subscribe to emails.
• Contact us directly.
• Enrol in Data Science Infinity.
• Use our course platform or private student resources.
• Request support, feedback, or career guidance.
• Respond to surveys, reviews, or testimonials.
• Interact with our ads, emails, or social media content.

Some information is collected directly from you, and some may be collected through trusted third-party platforms we use to run the business, such as our course platform, payment processors, email provider, website host, analytics tools, advertising platforms, and customer support tools.

4. How we use your information

We use personal information to:

• Provide access to Data Science Infinity courses and resources.
• Manage student accounts, enrolments, progress, and certification.
• Process orders, payments, refunds, and invoices.
• Respond to enquiries, support requests, and student questions.
• Provide feedback, guidance, and 1:1 student support.
• Send important service updates about your account, course access, or enrolment.
• Send marketing emails, where we are allowed to do so.
• Improve our website, curriculum, student experience, and marketing.
• Understand how people use our website and learning resources.
• Protect our website, students, business, and systems.
• Meet legal, tax, accounting, and regulatory obligations.

5. Our lawful bases for using your information

We only use personal information where we have a lawful basis to do so. Depending on the situation, this may include:

• Contract, where we need to use your information to provide the course, account access, support, or services you have requested.
• Consent, where you have opted in to something, such as certain marketing emails or non-essential cookies.
• Legitimate interests, where we use information to run and improve Data Science Infinity, respond to enquiries, support students, protect our business, and improve our services, provided your rights do not override those interests.
• Legal obligation, where we need to keep records or use information to comply with the law.

6. Marketing emails

If you sign up to receive emails from us, we may send you helpful content, updates, offers, and information about Data Science Infinity.

You can unsubscribe at any time by clicking the unsubscribe link in our emails or contacting us directly.

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.

7. Cookies

Our website uses cookies and similar technologies.

We use Cookiebot to provide information about the cookies used on our website and to manage cookie consent where required.

You can find full details of the cookies we use, their purpose, provider, duration, and how to change your preferences in our separate Cookie Policy.

Some cookies are essential for the website to work. Other cookies, such as analytics or advertising cookies, are only used where required consent has been given.

8. Who we share information with

We only share personal information where necessary to run Data Science Infinity, provide our services, or meet legal obligations.

This may include sharing information with:

• Course platform providers, such as Teachable.
• Payment processors.
• Email marketing and communication platforms.
• Website hosting and technical service providers.
• Analytics and advertising platforms.
• Form, survey, or customer support tools.
• Professional advisers, such as accountants or legal advisers.
• Regulators, law enforcement, or other authorities where required by law.

When you enrol through Teachable or use the course platform, Teachable may also process personal information in line with its own terms, privacy policy, and data processing arrangements.

9. International transfers

Some of the service providers we use may process personal information outside the UK.

Where this happens, we rely on the safeguards and transfer mechanisms made available by those providers, where required by data protection law.

10. How long we keep your information

We keep personal information only for as long as necessary for the purposes described in this policy.

For example, we may keep:

• Account and student records for as long as you have access to Data Science Infinity.
• Order, payment, and business records for as long as required for tax, accounting, and legal purposes.
• Support messages and emails for as long as needed to provide support and maintain accurate records.
• Marketing information until you unsubscribe or ask us to delete it, unless we need to keep a limited record to make sure we respect your request.

When information is no longer needed, we will delete it, anonymise it, or securely store it until deletion is possible.

11. Your rights

Depending on the circumstances, you may have the right to:

• Ask for a copy of the personal information we hold about you.
• Ask us to correct inaccurate or incomplete information.
• Ask us to delete your personal information.
• Ask us to restrict how we use your information.
• Object to certain uses of your information.
• Withdraw consent where we rely on consent.
• Ask for your information to be transferred to another provider, where applicable.

To exercise any of these rights, contact us at: admin@analytics-link.com.

We may need to verify your identity before responding to a request.

You also have the right to complain to the UK Information Commissioner’s Office if you are unhappy with how we use your information.

12. Security

We take reasonable steps to protect personal information from loss, misuse, unauthorised access, disclosure, alteration, or destruction.

No website, platform, or method of electronic storage is completely secure, but we use appropriate technical and organisational measures to help keep your information safe.

13. Third-party links

Our website, emails, or course materials may contain links to third-party websites or services.

We are not responsible for the privacy practices, content, or policies of those third-party websites. You should review their privacy policies before providing personal information to them.

14. Children

Data Science Infinity is intended for people looking to build skills and careers in Data Science, Analytics, and AI. It is not aimed at children.

If you believe a child has provided personal information to us without appropriate permission, please contact us, and we will take appropriate steps.

15. Changes to this policy

We may update this Privacy Policy from time to time.

The latest version will always be posted on this page, with the “Last updated” date shown at the top.

16. Contact us

If you have any questions about this Privacy Policy or how we use personal information, contact us at:

analytics-link Ltd, which operates Data Science Infinity
Email: admin@analytics-link.com